Aliée
Copywriting, Creative Direction, Events, Photography, Production, Social Media Contents, Videography
For the opening weekend of the DenizBank Tersane İstanbul Rowing Cup, we designed a curated experience for Aliée Istanbul that brings the energy of the races into the hotel’s serene atmosphere. Named “Off The Deck,” the concept captures the moments before and after the competition beside the Haliç. We developed a cohesive visual identity expressed through custom materials, a 3D installation, photo-op spot, rebranded coffee cups, and playful DNDs. Every detail was crafted to reflect the rhythm of the weekend, on and off the deck.
We are also working on Aliée’s social media, creating content that reflects the brand’s character.
